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The real threat isn’t just competition or market noise
It's hidden underperformance —
It's hidden underperformance —
It's hidden underperformance —
Teams trapped in silos, signal loss in communication, and a silent grind that never quite adds up.
You know these symptoms
It's hidden underperformance —
It's hidden underperformance —
- Overwhelmed by endless demands and shifting priorities
- Teams stuck in their own corners, missing the broader mission
- Exhausted from “doing it all” (but progress feels glacial)
- Second-guessing your strategy at 2 a.m.
- Frustrated by knowing your team is capable of so much more
I’ve run this playbook at scale
—from early-stage start-ups to companies valued over $3B.
Truth? Working harder wasn’t the answer.
Early on, I chased every “growth hack” and wore every hat.
But it was only when I fused disciplined systems with authentic leadership virtues—what I call “Heart + Math”—that results truly compounded. That’s the inflection point.
Now, I’ve distilled those lessons into a practical, repeatable framework for leaders who want sustainable power—without the burnout.
The Virtue Effect Method™ breaks it down into five moves:
Master Your Mindset
Eliminate self-doubt and get laser-focused.
Build Team Trust
Hardwire psychological safety—remotely or in-person.
Transform Interactions
Shift from firefighting to frictionless collaboration.
Lead with Purpose
Align operational KPIs to real values and vision.
Accelerate Results
Convert setbacks into ROI.
No theory. All action.
Picture This 90 Days From Now
You wake up energized, not dreading inbox chaos or leadership firefighting.
Your team is aligned, candid, executing on the real mission.
Collaboration isn’t a wish—it’s the culture.
You finally have bandwidth for strategy, not just survival mode.
Confidence. Clarity. Results—at work and at home.
Don't take my word for it
Vishnu Menon, Managing Director, Warburg Pincus
Robert M. (Bob) McCann, PhD, UCLA Anderson School of Management
Vishnu Menon, Managing Director, Warburg Pincus
“Tracey is a powerful leader with experience driving high ROI growth...inspiring teams and delivering standout results.”
Shane Evangelist, CEO, NEOGOV
Robert M. (Bob) McCann, PhD, UCLA Anderson School of Management
Vishnu Menon, Managing Director, Warburg Pincus
“Her leadership allowed us to double our company’s revenue twice-over while improving profitability margins.”
Robert M. (Bob) McCann, PhD, UCLA Anderson School of Management
Robert M. (Bob) McCann, PhD, UCLA Anderson School of Management
Robert M. (Bob) McCann, PhD, UCLA Anderson School of Management
“Not just theoretical—a practical and concrete roadmap that will reshape how you navigate your professional and personal life.”
I’ve watched too many teams limp along,
losing another year to misalignment, burnout, and the hope that “next quarter” will be different.
I paid the tuition in time, money, and trial-and-error so you don’t have to.
Delaying only multiplies the costs—more stress, more unnecessary turnover, more missed windows for real growth.
compare this to:
- A single day of executive coaching ($2,500+)
- MBA tuition (tens of thousands)
- The hard cost of one failed hire
For less than $40, you access a vetted framework that’s built $3B+ outcomes. That’s less than what you probably spent at Starbucks this month.
Leadership doesn’t have to mean running on fumes or going it alone. I built this book for leaders who know there’s a smarter, more sustainable path—and are ready to operationalize it. If that’s you, let’s get to work.
Tracey Virtue
About Tracey Virtue
Tracey Virtue is an operator, investor, and leadership coach who’s scaled SaaS companies from $40M to $200M+, delivered $3B+ in value, and built winning teams across PE, tech, consulting, and e-commerce. Her “Heart + Math” approach is trusted by founders, boards, and high-performing teams who want results—without burning out.
Secure your copy and bonuses today—while supplies last!
TraceyVirtue.com/PreOrder